Heroic Media Television Ads

Heroic Media has run 30-second television ad spots on major networks in Texas to help educate women on alternatives to abortion since spring 2004. Major markets in Texas include Austin, San Antonio, and Houston. 

Before placing an ad, Heroic Media conducts professional testing of concepts and messages with target focus groups. After production, further testing is carried out to ensure the delivery of the message gets a good response from the targeted group. Voices, inflections, and delivery are all scrutinized and final tweaks are made. Once the ad is deemed to be effective, a schedule is designed to most successfully reach the women who might need our help.

Consider these results:

• Made 149,713,54 impressions among Texans
• Reached target market of women between 18 and 49 an average of 21 times
• Professional polling data confirms that the Austin area population, moved 5 points in a consistent life-affirming point of view, from 27 percent to 32 percent

In 2008 in Texas we--

• Received more than 18,000 calls to Option Line
• Reached 136,800+ Texas teens through our Web site